Understanding Zoom market landscape, and goals
Business Problem:
While Zoom is well-established as a video conferencing tool, its current design and feature set are optimized for business and social interactions. With the rapid shift to online learning, there is an untapped opportunity for Zoom to become the go‑to platform for educational institutions. However, educators and students face challenges such as lack of integrated classroom tools (e.g., interactive whiteboards, attendance tracking), cumbersome scheduling, and limited support for engaging learning experiences. Your task as a product designer is to reimagine Zoom’s experience to address these specific educational needs, thereby driving adoption and increasing market share in the education sector.
Business Problem:
While Zoom is well-established as a video conferencing tool, its current design and feature set are optimized for business and social interactions. With the rapid shift to online learning, there is an untapped opportunity for Zoom to become the go‑to platform for educational institutions. However, educators and students face challenges such as lack of integrated classroom tools (e.g., interactive whiteboards, attendance tracking), cumbersome scheduling, and limited support for engaging learning experiences. Your task as a product designer is to reimagine Zoom’s experience to address these specific educational need
